Spectacle of Fashion and Falsification of the City: Sanremo and the Festival della Moda Maschile

The presentation retraces the first editions of the Festival della Moda Maschile, held in Sanremo from 1952, analysing the impact it had on the city as stage of the spectacle of mens’ fashion. Con Marta Franceschini (V&A, Research Department). Nell'ambito dell'ISA Topic "Il Falso", evento organizzato da Massimo Giovanardi per il corso di Marketing for the Fashion Industries della laurea magistrale in Fashion Studies.