Putting the Prosumer to Work. The Roots of Thinking about Prosumtpion in "The McDonaldization of Society"

Online Lecture with George Ritzer, Distinguished University Professor at the University of Maryland. He was named a Distinguished-Scholar Teacher at Maryland and received the American Sociological Association’s Distinguished Contribution to Teaching Award. Among his academic awards are an Honorary Doctorate from La Trobe University, Melbourne, Australia; Honorary Patron, University Philosophical Society, Trinity College, Dublin; and the 2012-2013 Robin William Lectureship from the Eastern Sociological Society.