From Unibo to the World’s Rock Stages: Launching the Biggest Rock Band on Earth

Fabio Zaffagnini, Alumnus of the University of Bologna and CEO of Rockin'1000, is the special guest of the online talk promoted by the Chapter DiSA - Management of the AMA Association. Starting from his own experience, Zaffagnini will tell us the incredible story of this entrepreneurial and musical project born for fun in 2015, when he was a marine geologist passionate about rock who have never organized an event before to achieve the impossible: gathering 1000 musicians in a meadow to play "Learn to Fly" by the Foo Fighters in unison to convince the famous American group to perform in his city: Cesena. The talk will be held in English.