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Press office

The Press Office manages the University’s relationship with the local, national, and international media

When to contact the Press Office

If you are a professor, a researcher or a research group, you are invited to contact the Press Office whenever you have an interesting story to tell - e.g. an upcoming paper on a public interest topic, an innovative research project, a new scientific or cultural initiative. We will work together to define the best way to broadcast the news both in the general media and university communication channels.


It is important to contact the Press Office as soon as possible. In the case of research results reported in a scientific paper, you can contact us by email or phone as soon as the paper is accepted, even if you do not know the publication date yet. This will not result in a violation of embargo policies as these are applied only to media outside the university. Similar recommendations apply to research projects and other scientific or cultural events. Please, contact us as early as possible and in any case before the event starts as to define necessary strategies and materials to ensure a prompt report of the news.

If other partners or institutions are involved in your initiative, we will get in contact with their press offices to agree on the most incisive dissemination strategy. Please inform us if one of the partners' press offices is already working on promotion materials in order to better coordinate with them.

The visual aspect often plays a crucial role in this type of news. If possible, it is therefore important to provide us with photographs, videos or other visual materials concerning your research work or initiative. Images showing the results obtained, pictures and videos taken during the research work, and portraits of the scholars working on the research project represent a good example of what can add value to the news.

 

What is "news"?

When can a scientific or cultural event be considered "news"? There are no set rules for this, but some questions can help us understand it:

- Innovation: does the initiative mark a step forward or a particular achievement that may be of general public interest?

- Uniqueness: is it a unique case? That means it should be the first, the oldest, the greatest, or anyway unique in its kind.
- Topicality: is the event linked to a topical issue or one of great public interest?
- Curiosity: is it a particular, unusual, amusing fact or is it linked to an interesting story – personal or not?
- Visual aspect: are there images or videos of great impact?

If the answer to one or more of these questions is yes, please do not hesitate to contact us.

 

What we do

We publish our news items on UniboMagazine, the online publication of the University of Bologna. News related to a certain department are published on the department homepage too. The news is also posted on the university social media accounts managed by the Press Office (Facebook, Instagram, and Twitter).

If a research result or initiative is considered to be of interest to the media, we issue a press release, i.e. a non-specialised journalistic text summarizing the most relevant aspects of the news. We then send the press release to journalists and editorial staff that we identify as being potentially interested in the matter at hand.

The press release is subject to agreement by the scholars involved and it usually reports one or more statements from them. We generally ask to send a one-page summary of the paper, project, or initiative together with any other material deemed relevant (in the case of a scientific paper, we will ask you to send us a copy). We then write the first draft of the text and send it to you for feedback in order to agree on the final version of the press release.

If the news refers to a research result included in a scientific paper, the press release can be sent "under embargo" to journalists, i.e. when the paper has not been published yet. The embargo binds journalists not to publish the news before the date and time of publication of the paper as indicated in the press release. Nonetheless, the embargo gives journalists the opportunity to write a piece in advance and be ready to publish it as soon as the research result is made public.

After that, journalists interested in the news may contact the scholars involved to receive more information. For this reason, the Press Office will ask you for your contact details - preferably a mobile phone number - to pass on to journalists requesting it. The outcome of these contacts may be interviews for printed or online publications, speeches (recorded or live) for radio broadcasts, or television reports. If necessary, the Press Office will help you manage these contacts.

 

We are looking for experts

The Press Office is often contacted by journalists looking for experts - professors or researchers - in a specific domain to comment on latest news or to henance a piece they are working on. The topics covered include a wide range of subjects such as EU economic policy, hydrogeological instability, quantum computers or solar storms.

If you would like to be listed as an expert on a specific topic, please let us know so that we can include you in the contact list we provide to the press. In this way, when we receive a request for an expert on your specialised subject area, we will contact you to access your availability and possibly arrange an interview.

 

How to contact us

Press Office structure and contacts

 

Press Release Archive

All articles are published on UniboMagazine. You can also download a press release from the dedicated section.